Associate Professor Laina Bay-Cheng, Dr. Eugene Maguin and aluma Anne Bruns publish article, "Agents, Virgins, Sluts, and Losers: The Sexual Typecasting of Young Heterosexual Women"

Published April 23, 2018

Laina Bay-Cheng

Laina Bay-Cheng.

Eugene Maguin

Eugene Maguin.

Anne Bruns

Anne Bruns.

Congratulations to Associate Professor Laina Bay-Cheng, Director of Data Analysis Eugene Maguin and UBSSW Alumna Anne Bruns on the publication of their article, "Agents, Virgins, Sluts, and Losers: The Sexual Typecasting of Young Heterosexual Women," in Sex Roles.

Bay-Cheng, L. Y., Bruns, A. E., & Maguin, E. (2018). Agents, Virgins, Sluts, and Losers: The sexual typecasting of young heterosexual women. Sex Roles. Online first. doi: 10.1007/s11199-018-0907-7


In a 2015 contribution to Sex Roles’s Feminist Forum, Bay-Cheng argued that contemporary social evaluations of young women hinge not only on their apparent adherence to gendered moralist norms of sexual activity, but also on their performance of a neoliberal script of sexual agency. We used a mixed method approach to test this proposal, specifically its alignment with the evaluative dimensions of the Stereotype Content Model (SCM; Fiske 2013). We asked 186 U.S. adults (aged 19–64) to imagine four “sexual types” of young heterosexual women: sexually active and agentic Agents; sexually abstinent and agentic Virgins; sexually active but not agentic Sluts; and Losers, who are sexually abstinent and not agentic. Qualitative analysis of open-ended responses and quantitative analysis of personality attribute ratings indicated that participants evaluated the types differently and in ways that often mapped onto the SCM. We also conducted post-hoc inductive thematic analysis of the qualitative data, finding meaningful differences among participants’ impressions of the types in relation to their sociability, femininity, and vulnerability. Alongside signs of progress toward the affirmation of young women’s sexual agency, we also found that social evaluations of young women continue to hinge on their sexuality and traditionally gendered norms.