If you are holding off on your marketing efforts because you feel you haven’t found that “MAGICAL” thing that will get you noticed, here’s a secret you should know… “Magic” comes in many forms!
Guest author: Deb Legge, PhD, CRC, LMHC
As a mental health clinician in private practice, it is imperative to continually find ways to get your name and face in the minds of those with access to and influence over your ideal clients. It’s also necessary to find ways to prove your value to your referrers. These activities occur over time.
There are, however, day-to-day things you can do that can make a huge impact on the reputation you develop in the community. You’d be surprised by the (simple) things that really make a difference to your referrers (including those clients who are a great source of word-of-mouth referrals). I try to really listen to what my clients and referral sources say to me, especially when it comes to feedback about why they send me referrals over and over again. I hope that you do, too.
Here’s what I’ve learned by listening to my “tribe”. Do these things and you’ll be ‘head and shoulders’ above others in your market (because many people simply aren’t doing them).
Bottom line, a little bit of effort goes a long way to increase your credibility in the community. People will only do business with you to the extent they trust you —
GIVE THEM REASONS TO TRUST THAT YOU ARE THEIR BEST CHOICE!
Deb Legge, PhD, CRC, LMHC, works in private practice in Buffalo, NY. She also specializes in helping entrepreneurial therapists get ‘unstuck’ and grow their practices, including a focus on how to create growth with private pay clients. She recently provided a training on this topic at our 2017 Buffalo Niagara Summer Institute. Her coaching practice has helped thousands of clinicians fill their appointment books using her proven success strategies. Dr. Legge is a Board Certified Expert in Traumatic Stress from AAETS. Her private practice, located at The Counselor’s Corner, focuses on individuals with chronic anxiety and mood disorders, PTSD and other trauma-related issues, borderline personality disorder, life transition, and grief and loss. In addition to her private clinical practice, she is the founder of Influential Insider’s Circle — the world’s first social learning platform for mental health professionals in private practice.
You can gain access to Dr. Legge’s soon-to-be-released, FREE training:
How to Fill Your Book with Private Pay Clients… And End Your Insurance Struggles for Good, at www.PrivatePayPractice.com
Dr. Legge’s websites: