Communications Toolbox

This Communications Toolbox website will enable units to create communications materials and execute campaigns. Content has been created based on the most frequently asked questions of our team. 

Faculty members and Staff: always reach out to tell us about your research, stories about community partnerships, neat projects taking place in the classroom and more.

This toolbox includes custom content and resources that are available to support the School of Social Work. Some of the included links will require you to validate that you are a member of the SSW or to login to a shared UB Box folder. 

How we can support you

SSW Communications has very limited bandwidth and generally focuses on planned, strategic school-wide and university-wide initiatives. In many instances, units can expect to be referred to the following for communications support. The source of service will depend on:

  • Skill availability
  • Available bandwidth
  • Budget and cost

Please contact us as early as possible.

When to contact us

The school’s Communications team works to effectively conduct marketing and communications outreach that support SSW’s strategy as well as the university’s brand. In general, please consult with the SSW Communications team for support for any initiative that:

  • Has high public visibility or will be sent:
    • Outside of UB
    • To all UB students, faculty and staff
  • May generate or heighten the school’s visibility in conversations about inflammatory topics
  • Is in response to issues or concerns voiced on social media and may be seen as the “official” position of UB or the SSW
  • Involves paid media or advertising
  • Announces a new SSW product or service
  • Requires any outside vendor. As of fall 2020, there is a limited list of approved vendors for graphic design and advertising