Communications Toolbox

Help build the UB School of Social Work's brand and reputation with our many constituents.

This toolbox will enable you to create communications and execute campaigns that best showcase your program, research or unit. It includes custom content and resources for the School of Social Work, created based on the most frequently asked questions we receive.

Some links will require you to validate that you are a member of the school or log in to a shared UB Box folder. 

Faculty and Staff: Reach out to tell us about your research, stories about community partnerships, interesting class projects and more.

How we can support you

Our team works to enhance and expand the reputation of the School of Social Work by leveraging UB's brand strategy and visual identity, ensuring consistent messaging, and highlighting the accomplishments of our students, faculty, staff, alumni and partners.

With limited bandwidth, we prioritize planned, strategic school-wide and university-wide initiatives. The source and level of service we can provide you will depend on skill availability, bandwidth and deadlines, and resources.

Contact us as early as possible to discuss your needs:

Please be sure to consult with us for support on any initiative that:

  • Announces a new School of Social Work program, product, institute, service, etc.
  • Has high public visibility or will be sent:
    • Outside of UB
    • To all UB students, faculty and staff
  • May generate or heighten the school’s visibility in conversations about inflammatory topics
  • Responds to constituents' concerns or may be seen as the “official” position of UB or the school
  • Involves paid media or advertising
  • Requires outside vendors for graphic design, print, etc.


  • Brand Guidelines and Logos
    Guidelines for maintaining a strong, consistent visual presence for the UB School of Social Work, including logos, approved colors and fonts.
  • Digital Signage
    Guidelines for creating and submitting content that can be displayed on digital screens around the School of Social Work.
  • Inclusive Communications Guide
    Resources to help you incorporate the school's values of diversity, equity and inclusion into your communications.
  • Photography and Video
    Guidance for where to find our photography, and tips for using videos and YouTube, including branded graphics and slides for download.
  • Promoting 90 Years of Impact
    Help promote the School of Social Work's 90th anniversary with a celebratory mark and other tools.
  • Promoting Your Events
    Best practices for hosting and marketing your events, including information on the UB Events Calendar system.
  • Social Media
    Tools, tips and best practices for social media in the School of Social Work, and a list of all our channels.
  • Templates and Tools
    Find the resources you need to convey your message effectively, including PowerPoint presentations, event collateral, poster templates and more.