Communications Toolbox

This toolbox will enable you to create communications and execute campaigns that best showcase your program, research or unit. It includes custom content and resources for the School of Social Work, created based on the most frequently asked questions we receive.

Some links will require you to validate that you are a member of the UBSSW or to log in to a shared UB Box folder. 

Our team manages communications and marketing for the School of Social Work, incorporating UB's brand strategy and visual identity, ensuring consistent messaging, and highlighting the accomplishments of our students, faculty, staff, school and partners.

With limited bandwidth, we prioritize planned, strategic school-wide and university-wide initiatives. The source and level of service we can provide you will depend on:

• Skill availability
• Available bandwidth
• Budget and cost

Please contact us as early as possible:

• Matt Biddle, Director of Communications and Marketing, mrbiddle@buffalo.edu, 716-645-1226
• Sarah Watson, Associate Director of Communications, sjwatson@buffalo.edu, 716-645-1259

The school’s Communications team works to effectively conduct marketing and communications outreach that support SSW’s strategy and the university’s brand. Please consult with the SSW Communications team for support with any initiative that:

• Has high public visibility or will be sent:
  • Outside of UB
  • To all UB students, faculty and staff
• May generate or heighten the school’s visibility in conversations about inflammatory topics
• Is in response to issues or concerns voiced on social media and may be seen as the “official” position of UB or the SSW
• Involves paid media or advertising
• Announces a new SSW product or service
• Requires any outside vendor (as of fall 2020, there is a limited list of approved vendors for graphic design and advertising)