Digital Signage Submission Guidelines and Policy

The UB School of Social Work's digital signage supports the mission of the university and school by showcasing campus events and opportunities and encouraging the UB community to get involved.

Our digital signs promote social work-related activities, events and educational opportunities by providing well-produced, eye-catching advertisements to a large internal audience, with the goals of improving communication across campus, increasing attendance at events, and informing the campus community of world and university news — all while assisting and building broad-based support for UB's mission of teaching, research and service. Each advertisement has a short timeframe to tell a story, due to the rotating nature of digital signage, so well-designed, concise messages are critical.

The purpose of the Digital Signage Policy is to ensure accuracy, consistency, integrity and protection of the identity and image of the university by providing a set of minimum standards and guidelines for digital signage content.

Place a service request to add a slide to digital signage, providing at least five days’ notice. For events and other timely requests, we recommend submitting your request at least three weeks in advance to help ensure your slide will be seen by our constituents.

Indicate if you wish the slide to run on all four displays in Baldy Hall (one on first floor, three on sixth floor) and the two displays in Parker Hall, and how long you wish for it to run. IT and Communications staff will review slides for approval.

You may create a slide in PowerPoint using the size 16:9 (ratio); Other acceptable formats include jpg, jpeg and png.

• To comply with UB's visual identity guidelines, use Arial or Georgia font in UB-approved colors or black and white. 
• Use a large font size so your slide can be easily read.
• Less is more — keep text to a minimum, especially for events. Slides only run for about 10 seconds each.
• Include high-resolution images when possible.
• Recommended event information: event title, date, time, location and a link to register using customized TinyURL or bitly and/or a QR code. If applicable, include speaker name, title and organization.
• Double check the slide for spelling and grammar.

Visit the UB Brand website for all approved colors, fonts, graphics, etc.

Contact Sarah Watson or Matt Biddle with your digital signage slide. The UBSSW will review signage for appropriateness and get back to you on whether it meets our standards and will be displayed. 

Please review the section above, "Signage Format, Dimensions and Tips" — we use this as a guide for approval. If the submitted signage does not meet these standards, your request may be denied. Posters created as print collateral — especially those in portrait orientation — are typically too small to fit and be legible on our digital signage.