Brand Guidelines and Logos
Help maintain a strong, consistent visual presence for the School of Social Work and the University at Buffalo.
For comprehensive information about the UB brand, visit UB's Identity and Brand website.
On this page:
School of Social Work and UBSSW unit lockups
Brand extensions are core entities that directly support and further the university’s mission. They are highly visible and must always be tied directly to the master brand lockup, to reinforce and elevate the strength of the brand.
Always use the provided artwork without modification. Do not add, remove or adjust text, or alter elements in any way.
Review usage guidelines, and contact the Communications Office with questions.
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inSocialWork podcast logos
inSocialWork® is the UB School of Social Work’s monthly podcast series. Our purpose is to engage practitioners and researchers in lifelong learning and to promote research to practice and practice to research.
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Formal name:
University at Buffalo School of Social Work
Informal name:
UB School of Social Work
Formal name with SUNY modifier:
University at Buffalo School of Social Work, The State University of New York
Usually, it's not necessary to use the SUNY modifier. However, certain audiences — especially international audiences — may have a connection or positive association with SUNY, making it appropriate to include in those instances.
SUNY Buffalo is not permitted.
Color
Our approved color palette represents the vibrant and tenacious nature of our community, as well as our rigorous academic standards and storied history.
Typography (Fonts)
Typography is a robust vehicle for our brand voice. It contributes to how our messages are read and communicated.
The UB typeface families (paid fonts*) are:
- Sofia Pro
- More Pro
- Freeland
Approved font substitutes are:
- Arial
- Georgia
* Talk to the Communications Team if you must use a paid font.
For use when you need a summary of the School of Social Work and our impact:
Since 1934, the University at Buffalo School of Social Work has educated social work practitioners and scholars who empower vulnerable populations, advocate for social justice and lead the profession. With curricula guided by trauma-informed and human rights perspectives, the school offers a variety of graduate programs leading to Master of Social Work (MSW), Doctor of Social Work (DSW) and PhD in Social Welfare degrees. Through its Buffalo Center for Social Research, the school’s world-class faculty and research institutes study critical issues and engage with the community to help put research-based solutions into practice. The UB School of Social Work is ranked in the top 25 schools of social work by U.S. News & World Report and is accredited by the Council on Social Work Education. For more information, visit socialwork.buffalo.edu.