Brand Guidelines and Logos

Guidelines for maintaining a strong, consistent visual presence for the UB School of Social Work, including our boilerplate, logos, approved colors and fonts.

For comprehensive information about the UB brand, please visit UB's Identity and Brand website.

On this page:

UB School of Social Work Logos

Brand extensions are core entities that directly support and further the university’s mission. They are highly visible and must always be tied directly to the master brand lockup, to reinforce and elevate the strength of the brand. 

University Communications created these lockups for us. Always use the provided artwork without modification. Do not add, remove or adjust text, or alter the elements in any way. You can review rules for usage here, and contact University Communications with questions.

Download the logos

Social Work's Logos UB Box (log-in required)

inSocialWork Podcast Logos

insocialwork logo and website:
Download the logos

inSocialWork's Podcast Logos UB Box (log-in required)

Brand elements


Our apporved color palette represents the vibrant and tenacious nature of our community, as well as our rigorous academic standards and storied history.

Typography (Fonts)

Typography is a robust vehicle for our brand voice. It contributes to how our messages are read and communicated.

The UB typeface families are (paid fonts*):

  • Sofia Pro
  • More Pro
  • Freeland

Approved font substitutes include:

  • Arial 
  • Georgia

*Talk to UBSSW Communications if you must use a paid font.

Our Name

Formal name:

University at Buffalo School of Social Work

Informal name:

UB School of Social Work

Formal name with SUNY modifier:

University at Buffalo School of Social Work, The State University of New York

Usually, it's not necessary to use the SUNY modifier. However, certain audiences — especially international audiences — may have a connection or positive association with SUNY, making it appropriate to include in those instances. 

SUNY Buffalo is not permitted.


For use when a summarized blurb is needed about the school.

The UB School of Social Work offers a Master of Social Work (MSW), including an online MSW, a PhD in social welfare, an online DSW and dual degrees with law, management and public health. With an innovative approach to social work education, the school integrates a trauma-informed and human rights perspective in its curriculum, offers collaborative research projects and presents the monthly inSocialWork podcast. The school is ranked by U.S. News & World Report as #21 and #10 public among schools of social work across the country, and accredited by the Council on Social Work Education. For more information about the UB School of Social Work, visit