Brand Guidelines and Logos
Guidelines for maintaining a strong, consistent visual presence for the UB School of Social Work, including our boilerplate, logos, approved colors and fonts.
For comprehensive information about the UB brand, visit UB's Identity and Brand website.
On this page:
UB School of Social Work Logos
Brand extensions are core entities that directly support and further the university’s mission. They are highly visible and must always be tied directly to the master brand lockup, to reinforce and elevate the strength of the brand.
Always use the provided artwork without modification. Do not add, remove or adjust text, or alter elements in any way. Please review the rules for usage, and contact the Communications Office with questions.
Download the logos
Social Work's Logos UB Box (login required)
inSocialWork Podcast Logos
Download the logos
inSocialWork's Podcast Logos UB Box (login required)
Our Name
Formal name:
University at Buffalo School of Social Work
Informal name:
UB School of Social Work
Formal name with SUNY modifier:
University at Buffalo School of Social Work, The State University of New York
Usually, it's not necessary to use the SUNY modifier. However, certain audiences — especially international audiences — may have a connection or positive association with SUNY, making it appropriate to include in those instances.
SUNY Buffalo is not permitted.
Brand Elements
Color
Our approved color palette represents the vibrant and tenacious nature of our community, as well as our rigorous academic standards and storied history.
Typography (Fonts)
Typography is a robust vehicle for our brand voice. It contributes to how our messages are read and communicated.
The UB typeface families (paid fonts*) are:
- Sofia Pro
- More Pro
- Freeland
Approved font substitutes are:
- Arial
- Georgia
*Talk to UBSSW Communications if you must use a paid font.
Boilerplate
For use when a summarized blurb is needed about the school.
The University at Buffalo School of Social Work offers a Master of Social Work (MSW) both in person and online, a PhD in social welfare, an online Doctor of Social Work (DSW), and dual degrees with law, management and public health. With an innovative approach to social work education, the school integrates a trauma-informed and human rights perspective in its curriculum, offers collaborative research projects and presents the monthly inSocialWork podcast. The school is ranked by U.S. News & World Report as No. 21 and No. 10 public among schools of social work across the country, and is accredited by the Council on Social Work Education. For more information about the UB School of Social Work, visit socialwork.buffalo.edu.